caring for dry skin: it's more about prevention sometimes!

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The Dry Skin Dilemma: Why Moisturizing Alone Isn’t Enough (And What Actually Works)


You might not expect us to warn against over-moisturizing—but for dry skin, too much "hydration" can backfire spectacularly.


A Dry Skin Paradox...



70% of people with dry skin over-moisturize, slowing cell turnover and causing dullness + breakouts (Journal of Clinical Dermatology, 2023).

Key signs you’re overdoing it:

  • Skin feels "moisturized" but looks rough or flaky.
  • Small bumps appear (trapped dead skin + product buildup).
  • Your moisturizer sits on top instead of absorbing.

Dry skin needs three things to truly thrive:


1. Gentle exfoliation (to shed dead cells blocking moisture).
2. Smart hydration (not just thick creams).
3. Zero irritation (fragrance, heat, and rubbing make dryness worse).

The Ideal Dry Skin Routine


1. Cleanse Without Stripping

- Use a moisturizing cleanser (like ours) with cool water (hot water damages your moisture barrier).

- Pro tip: If your skin feels tight after washing, switch to a non-foaming formula.

2. Exfoliate Gently (This Is Non-Negotiable!)
- Glycolic acid (Glow Toner): Dissolves dead skin so moisture can penetrate.

- How to use: Sweep a quarter-sized amount on a cotton pad—avoid under eyes and nose creases.

- Why it works: Dry skin’s #1 issue isn’t lack of oil—it’s poor moisture absorption.


3. Boost Collagen (Optional but Smart)
- Vitamin C (Serum C): Brightens sun damage and strengthens your skin barrier.
- Key: Apply before moisturizer for better absorption, or after moisturizing if you're particularly sensitive.

4. Moisturize Strategically
- Day: Rain or Shine SPF 50 (hydration + sun protection in one).
- Night: Moisture Crème or Sensitive Moisture Plus (rich but non-pore-clogging—no waxes!).
- Why this works: It’s occlusive enough to lock in moisture but breathable enough to avoid buildup.

What Not to Do

Traditional Facials = Flare-Ups

  • Steam/heat = more dryness + broken capillaries (hello, redness!).
  • DIY masks (yogurt, avocado, etc.) = bacteria + irritation.
Over-Moisturizing
  • Slows cell turnover → dull, congested skin.
  • Fix: Use lighter layers (e.g., a serum + cream) instead of piling on thick balms.
Fragrance (Even "Natural" Kinds)
  • Essential oils/perfumes break down your skin barrier→ worse dryness long-term.

Pro Tips for Next-Level Hydration

  • Peels (Done Right): Gentle facial peels skip steam/massage—just targeted exfoliation for fresh, flake-free skin.
  • Humidifiers: Add moisture to the air while you sleep (game-changer in winter)
  • Pat, Don’t Rub: Rough application = irritation = more dryness.

The Big Takeaway


  • Exfoliate gentle (dry skin can’t absorb moisture through dead cells).
  • Moisturize wisely (light layers > heavy creams).
  • Avoid irritants (fragrance, heat, DIY experiments).

Follow these recommendations, and your skin stays dewy—not dull.


Why This Works

  • Science-backed: Glycolic acid increases moisture absorption by 50% (British Journal of Dermatology).
  • Our skin care products are all fragrance-free + non-comedogenic.
  • Real-life tested: Formulated for dry, sensitive skin (no theory—just results).

Because dry skin deserves real solutions—not just more cream.


Shop our dry skin collection below:


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7 seed oil blendA sumptuous blend of 7 soothing, antioxidant-rich, non-comedogenic seed oils (Raspberry, Cucumber, Plum, Chia, Blackberry, Tsubaki and Sea Buckthorn) to mix with your favorite moisturizer, apply alone or just to your driest areas. 
 
 ✧ vegan / gluten-free / fragrance-free ✧ 
 
 Ingredients: 
…
7 seed oil blend
7 seed oil blend
($6-$30) for dry + very dry skin
sensitive moisture plusFormulated specifically for extra-sensitive, dry, allergy-prone skin, Sensitive Moisture Plus deeply hydrates and softens without risk of skin irritation. It helps protect the skin barrier (important for sensitive skin) and contains no plant extracts, fragrance, or gluten. Sensitive Moisture Plus is best suited for dry skin types. If your skin tends to be on the oily side, try Sensitive Moisture –this is also plant-free! Use Sensitive Moisture Plus up to twice daily, morning and evening, after cleansing (P.S: our Gentle Gel Cleanser is also plant-free!) ✧ vegan / fragrance-free / gluten-free ✧ Full Ingredient List Distilled Water, Paraffinum Liquidum , Glycerin, Propanediol, Dimethicone, Sodium L-Pyroglutamate, Propanediol, Polyacrylate Crosspolymer-6, Tocopheryl (Vitamin E) Acetate , Phenoxyethanol, Ethylhexylglycerin.
sensitive moisture plus
sensitive moisture plus
($8.50-$45) for dry + sensitive skin
smoothing solutionSmoothing Solution contains lactic acid, which is great for sensitive, redness-prone skin and awesome at dissolving hard white bumps, if you happen to be prone to those! 
 
 Just apply with a saturated (so it glides easily over your skin) pad up to twice daily to improve skin texture and tone, and to help prevent milia.
 
Precautions: Always use a daytime SPF 30+ when using alpha hydroxy acid exfoliants to prevent sunburn, and don't overuse during the summer and when you know you'll be exposed to many hours of direct sun. 
 
 Ingredients: Water, Lactic Acid, Methyl Gluceth-20, Propanediol, Camellia Sinensis (White Tea) Extract, Allantoin, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, Tetrasodium Glutamate Diacetate
smoothing solution
smoothing solution
($8-$42.50) for sensitive, rosacea- & milia-prone skin
glow tonerNo need for harsh scrubs, glow liquid exfoliant is specially formulated with low concentration (4%) glycolic acid (it can be used up to twice daily!) to gently dissolve dead skin, stimulate collagen and add an apple fruit-infused antioxidant boost. Just one quick sweep with a pad (try our eco friendly reusable ones!) after cleansing and your skin will look dewy and refreshed. 
 
 Bonus: moisturizers will better penetrate so this is an awesome option for dry skin. 
 
 Precautions: Always use a daytime SPF 30+ when using acid exfoliants to prevent sunburn, and don't overuse during the summer and when you know you'll be exposed to many hours of direct sun. 
 
 ✧ vegan / gluten-free / fragrance-free ✧ 
 
 Unsure if this is the right product for you? Take our super quick skin care quiz! 
 
 How does this fit into your BE skin care routine? Check out our Skin Care User Guide! 
 
 Ingredients: Water, Glycolic Acid (4%), Methyl Gluceth-20, Propanediol, Pyrus Malus (Apple) Fruit Extract, Allantoin, Ethylhexylglycerin, Phenoxyethanol, Sodium Hydroxide, Tetrasodium Glutamate Diacetate
glow toner
glow toner
($8-$42.50) for dry + combination skin types
calming serumOur most suitable serum for sensitive skin! Formulated with gentle Centella asiatica extract to soothe irritation and fade redness, this silky gel helps even your skin tone to achieve a flawless face. Powerful peptides strengthen and condition the skin's natural barrier, which serves to firm,…calming serum
calming serum
calming serum
($6-$30) w/ centella asiatica for redness-prone skin
moisture crèmeThis rich, elegant, 100% fragrance-free, non-pore-clogging moisturizer (every ingredient rates 0 on the comedogenic scale) is a delicious treat for the entire face or delicate under-eye area. 
 
 Raspberry seed oil conditions and softens skin with fatty acids, proteins, and B vitamins, and provides a fantastic barrier for delicate, dry skin. 
 
 Moisture Crème goes on super creamy but has a satin finish, and despite how it may feel, it is suitable for breakout-prone skin, making this wonderful for those who suffer with dry skin prone to breakouts. 
 
 Unsure if this is the right product for you? Take our super quick skin care quiz! 
 
 How does this fit into your BE skin care routine? Check out our Skin Care User Guide! 
 
 ✧ vegan / gluten-free / fragrance-free ✧ 
 
 Ingredients: Water, Rubus Idaeus (Raspberry) Seed Oil, Glycerin, Dimethicone, Propanediol, Sodium L-Pyroglutamate, Polyacrylate Crosspolymer-6, Vitamin B5 (Panthenol), Camellia Sinesis (Black Tea) Extract, Tocopherol (Vitamin E) Acetate, Rosmarinus Officinalis (Rmoisture crème
moisture crème
moisture crème
($8.50-$45) for drier skin types
rain or shine - daily moisturizing sunscreen by jaxon lane
rain or shine - daily moisturizing sunscreen by jaxon lane
rain or shine - daily moisturizing sunscreen by jaxon lane
$34
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