Who is Flower Cloud Beauty, and why should I trust you with my face?
The skin care world is full of brands that over-promise and under-deliver, especially for those with finicky skin. It’s exhausting to wonder if a product will help you or hurt you.
We are Flower Cloud. We exist for one reason: to be the brand you never have to second-guess. We are skin care enthusiasts who teamed up with expert chemists to solve a single problem: creating genuinely high-performance formulas that even sensitive, sun-damaged, and breakout-prone skin can tolerate and thrive with.
After a decade of meticulous research and real-world testing, we’ve built a line where efficacy and gentleness are not a compromise—they are the non-negotiable foundation. You can trust us because we’ve done the homework, so you don’t have to.
Are your products ethical and safe for my values?
Yes, absolutely. We believe ethical practices are the bare minimum, not a luxury.
* Cruelty-Free & 100% Vegan: We never have and never will test on animals. Our formulas are entirely plant-derived and synthetic, never animal-derived.
* Our Definition of "Clean": We define "clean" as rigorously safe, scientifically sound, and transparent. We avoid unnecessary irritants and adhere to strict third-party testing and manufacturing standards. We skip the vague marketing and give you the facts.
Do you use only natural ingredients? Is that better?
Many believe "natural" automatically means "better" or "safer" for skin. This isn't always true. Many natural ingredients can be highly irritating or pore-clogging.
We are ingredient agnostic. Our loyalty is to your skin’s health, not to a marketing trend. We use both effective natural ingredients and safe, stable synthetics—whichever science shows is most effective and gentle for your skin concerns. We formulate with purpose, not dogma.
> For a deep dive into our ingredient philosophy, read our blog post about our: "Yes/No Ingredients"
In what order should I apply your products?
Follow this simple, strategic plan for the best results:
1. Clean: Start with your cleanser (Gentle Liquid Cleanser needs no rinse!) and use cool water only to rinse.
2. Clarify: Use an exfoliating toner applied to a pad and swiped gently over your face to refine pores and remove dead skin.
3. Nourish: Apply moisturizer, beginning with (or only to) dry or sensitive areas. Always use an SPF option over the entire face and neck in day time.
4. Target: Layer specialized actives where you need them most (e.g., eye area).
Pro Tip from Your Guide: Skincare isn't one-size-fits-all. Tailor your routine to your unique skin needs—a strategic approach is how you get personalized, enhanced results. Take our Routine Finder quiz first to narrow down your best options.
How do your acid treatments work without irritating my sensitive skin?
Acids don't have to mean irritation. We’ve meticulously calibrated each one for a specific, gentle job:
* Glycolic Acid (Glow Toner): Gently dissolves dullness for a smooth, luminous glow.
* Salicylic & Mandelic Acids (Pore Perfect Toners): Decongest pores and calm inflammation.
* Lactic Acid (Smoothing Solution): Softens texture; ideal for rosacea-prone skin and milia.
* Tranexamic Acid (Clarity Serum): Fades dark spots while reinforcing your skin barrier.
* Azelaic Acid (Clear Up Serum): Fights breakout-causing bacteria without stripping skin.
Think of these acids as precise and essential tools in your toolkit. It is perfectly fine to use multiple active ingredients in your routine as long as you know why you're using them and where to apply them. Our acids are formulated for sensitive skin. In general we would still caution to not overdo them in sensitive areas like around the eye, around the mouth and in the nose crease.
Are your products truly suitable for sensitive skin?
Are your products safe for fungal acne (malassezia)?
We formulate with this in mind. While most of our line is malassezia-safe, we believe in total transparency so you can choose wisely.
Where should I begin?
You don’t have to navigate this alone. We are here to guide you to the exact products your skin needs.
