caring for sensitive skin: yes, everything you does matters, but it CAN be easy

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How to Soothe Sensitive Skin Without Sacrificing Results

You might not expect us to recommend exfoliation for rosacea for example—but the right kind of gentle care can transform reactive skin.

The Sensitive Skin Struggle

- Many rosacea sufferers worsen their condition by avoiding all actives, leading to dullness + congestion.

Key signs you’re off-track:
- Skin flares after "calming" products (many contain hidden irritants like citrus and lavender).
- Persistent redness + milia (those hard white bumps)—a sign of poor exfoliation.
- Fear of trying anything new = stagnant skin.

Sensitive skin thrives on:

1. Lactic acid (for gently exfoliating dead skin and trapped oil)
2. Niacinamide (reduces excess oil and reduces redness).
3. Zero heat/irritation (steam, fragrance, and rubbing are your enemies).

The Ideal Sensitive Skin Routine
1. Cleanse Like a Zen Master
- Use a fragrance-free cleanser (like ours) with cool water (hot water triggers flushing).
- Pro tip: Pat skin dry—never rub (friction = broken capillaries, and gua shua is not your friend either!).
2. Exfoliate Without Aggression
- Lactic acid (found in our Smoothing Solution):

- Dissolves dead skin + prevents milia (unlike scrubs that aggravate rosacea).

- Lactic acid reduces redness and promotes healing.

- How to use: Sweep over face avoiding under eyes/nose creases.

3. Treat While Calming
- Tranexamic Acid (found in our Clarity Serum Sensitive):
- Rebuilds skin barriers (critical for rosacea).
- Fades sun damage (without overstimulating like vitamin C and retinol can).
4. Moisturize Strategically
- Day: Rain or Shine SPF 50 (fragrance-free, non-pore-clogging).
- Night: Moisture Milk Sensitive (light) or Sensitive Moisture Plus (rich)—both non-clogging + fragrance-free.

What Not to Do

Traditional Facials = Flare-Ups
- Steam/massage = broken capillaries + lasting redness.

DIY "Natural" Remedies

- Honey? Sticky bacteria trap. Lemon? pH disruptor.
- Fact: Your kitchen isn’t a lab.
Fragrance (Even "Calming" Essential Oils)
- Lavender/rose/citrus/mint oil = toxic to skin cells

Pro Tips for Next-Level Calm
- Pillowcase protocol: Silk reduces friction irritation overnight.
- Patience pays: Rosacea improves with consistency (stick with the above gentle routine suggestions!).

The Big Takeaway
  • Exfoliate gently (lactic acid > scrubs).
  • Repair barriers (niacinamide is your BFF).
  • Avoid irritants (heat, fragrance, DIY experiments).

Calm skin isn’t about doing less—it’s about doing right.

Why This Works
- Science-backed: Lactic acid increases natural ceramide production
- Our products are fragrance-free, essential oil-free, non-comedogenic.
- Real-life tested: Formulated on rosacea-prone skin (no theory—just results).

Because sensitive skin deserves real care—not just "nothing."

Shop our sensitive skin collection below:

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gel crème cleanser
gel crème cleanser
gel crème cleanser
($6-$32.50) all skin types + sensitive skin
smoothing solutionSmoothing Solution contains lactic acid, which is great for sensitive, redness-prone skin and awesome at dissolving hard white bumps, if you happen to be prone to those! 
 
 Just apply with a saturated (so it glides easily over your skin) pad up to twice daily to improve skin texture and tone, and to help prevent milia.
 
Precautions: Always use a daytime SPF 30+ when using alpha hydroxy acid exfoliants to prevent sunburn, and don't overuse during the summer and when you know you'll be exposed to many hours of direct sun. 
 
 Ingredients: Water, Lactic Acid, Methyl Gluceth-20, Propanediol, Camellia Sinensis (White Tea) Extract, Allantoin, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, Tetrasodium Glutamate Diacetate
smoothing solution
smoothing solution
($8-$42.50) for sensitive, rosacea- & milia-prone skin
pore perfect tonerPore Perfector helps treat and prevent breakouts and blackheads. Whereas cleansers alone can't dissolve oil trapped inside pores, daily use of our low-concentration, non-drying salicylic (beta hydroxy aka BHA) acid liquid exfoliant can! Just one quick sweep with a pad (try our eco friendly reusable ones!) and you'll notice your pores looking smaller and your breakouts far fewer. 
 
 This product is gentle enough for daily use and can be used along with other exfoliants. For example, if you have combination skin, you may want to use our Glow liquid exfoliant as well. 
 
 At low concentrations (we use 0.49%), topical use of salicylic acid has been approved by The American College of Obstetrics and Gynecology as pregnancy-safe. 
 
 Precautions: If you have an aspirin allergy you may not be able to use this product, try a sample size first! If you experience sensitivity, we have an alternative formula using mandelic acid (an alpha hydroxy aka AHA) you can try (see the “salicylate-free”version below). 
 
 Always use a daytime SPF 20+ when using acid exfoliants to prevent sunburn. 
 
 ✧ vegan / gluten-free / fragrance-free ✧ 
 
 Unsure if this is the right product for you? Take our super quick skin care quiz! 
 
 How does this fit into your BE skin care routine? Check out our Skin Care User Guide! 
 
 Salicylic acid formula Ingredients: Water, Propanediol, Glycereth-26, Polysorbate 20, Sodium Hyaluronate, Phenoxyethanol, , Salicylic Acid (0.49%), Allantoin, Methyl Gluceth-20, Sodium Hydroxide, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin 
 
 Mandelic acid formula (salicylic acid-free) Ingredients: Water, Mandelic Acid (6%), Propanediol, Sodium Hyaluronate, Phenoxyethanol, Sodium Ascorbyl Phosphate, Allantoin, Ethylhexylglycerin, Sodium Hydroxide
pore perfect toner
pore perfect toner
($8-$42.50) for blackhead + breakout control
sensitive moistureSpecifically for extra-sensitive, allergy-prone skin, this formula contains no plant extracts, fragrance, or gluten. Sensitive Moisture hydrates and softens without risk of skin irritation. Ingredients like hyaluronic acid and non-pore-clogging petroleum jelly provide non-greasy, all-day moisture and protect the skin barrier. This lightweight, serum-like but substantial moisturizer is best suited for oily-to-combination skin types. For drier skin, try Sensitive Moisture Plus –this is also plant-free and is creamier in texture but still non-pore-clogging. Use Sensitive Moisture up to twice daily, morning and evening, after cleansing (P.S: our Gentle Gel Cleanser is also plant-free!) ✧ vegan / fragrance-free / gluten-free ✧ Full Ingredient List Distilled Water, Petrolatum , Sodium L-Pyroglutamate , Propanediol, Glycerin, Polyacrylate Crosspolymer-6, Glycereth-26, Phenoxyethanol, Ethylhexylglycerin, Tocopherol (Vitamin E) Acetate.
sensitive moisture
sensitive moisture
($8.50-$45) for sensitive combination skin
moisture milk sensitive
moisture milk sensitive
moisture milk sensitive
($8.50-$45) for sensitive drier + combination skin
sensitive moisture plusFormulated specifically for extra-sensitive, dry, allergy-prone skin, Sensitive Moisture Plus deeply hydrates and softens without risk of skin irritation. It helps protect the skin barrier (important for sensitive skin) and contains no plant extracts, fragrance, or gluten. Sensitive Moisture Plus is best suited for dry skin types. If your skin tends to be on the oily side, try Sensitive Moisture –this is also plant-free! Use Sensitive Moisture Plus up to twice daily, morning and evening, after cleansing (P.S: our Gentle Gel Cleanser is also plant-free!) ✧ vegan / fragrance-free / gluten-free ✧ Full Ingredient List Distilled Water, Paraffinum Liquidum , Glycerin, Propanediol, Dimethicone, Sodium L-Pyroglutamate, Propanediol, Polyacrylate Crosspolymer-6, Tocopheryl (Vitamin E) Acetate , Phenoxyethanol, Ethylhexylglycerin.
sensitive moisture plus
sensitive moisture plus
($8.50-$45) for dry + sensitive skin
clarity serum sensitiveThis gentle 10% tranexamic acid serum is suitable for even sensitive skin types and helps fade hyperpigmentation from hormonal changes and sun damaged skin. You'll be amazed at how quickly you see a difference. It can be used with and combined with any other serum and is compatible with all other products in our line. 
 
 Unsure if this is the right product for you? Take our super quick skin care quiz! 
 
 How does this fit into your BE skin care routine? Check out our Skin Care User Guide! 
 
 ✧ vegan / gluten-free / fragrance-free ✧ 
 
 Ingredients: Water, Glycerin, Propanediol, Tranexamic Acid, Dimethicone, Vitamin E Tocopherol Acetate, Phenoxyethanol, Sodium Hyaluronate, EthylhexylglycerinClarity serum sensitive, blue bottle, treatment serum for sensitive skin.
clarity serum sensitive
clarity serum sensitive
($7.50-$45) w/ tranexamic acid for sun damaged + sensitive skin
calming serumOur most suitable serum for sensitive skin! Formulated with gentle Centella asiatica extract to soothe irritation and fade redness, this silky gel helps even your skin tone to achieve a flawless face. Powerful peptides strengthen and condition the skin's natural barrier, which serves to firm,…calming serum
calming serum
calming serum
($6-$30) w/ centella asiatica for redness-prone skin
clear-up serum sensitive
clear-up serum sensitive
clear-up serum sensitive
($6-$27.50) w/ zinc pca & azelaic acid for sensitive breakout-prone skin
rain or shine - daily moisturizing sunscreen by jaxon lane
rain or shine - daily moisturizing sunscreen by jaxon lane
rain or shine - daily moisturizing sunscreen by jaxon lane
$34
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